Today’s release of Apple’s iPad in the United States and the absolutely hysterical reaction to it is as good a time as any to take a moment and think about the impact of devices like the iPad on publishing.
As you may or may not know, many publishing companies, particularly in newsprint, are not faring well. Newspapers across the world lost billions of dollars in the last year – their worst result in recent memory, and the word is that it’s only going to get worse. Books are faring a little better, but publishing folk are looking askance at their newspaper buddies and getting worried. This fear is partially what fuels the distaste for ebooks in the first place.
But not everyone in publishing is a backwards-looking nostalgic with a Luddite agenda. Some of them are tragic optimists as well. In fact, many people in the book trade herald each new device as the ‘killer’ gadget, the one machine to save us all. People said it about the Kindle, they’ve been saying it about gadgets like Plastic Logic’s Que for years (it still hasn’t been released) and they said it about the Nook, until it turned out to be a steaming pile of fail.
There are also a lot of people like me, who believe – wrongly – that the killer device has not been released yet, but fervently hope that when it is all our problems will be solved.
The truth is that no single device is going to save publishing. Publishing of all kinds will save itself – or die trying. Just as with the digital music revolution and the average punter’s passion for music, there is still an overwhelming fervour out there for the written word in all its guises. We still buy millions upon millions of books, from huge bestsellers like Harry Potter or Twilight to stuff like The Slap. What all these purchases prove is that people still like to read books – content is king. At the moment, particularly in Australia, consumers simply do not have access to the electronic content.
I’m not trying to point fingers here; there are plenty of publishers who are putting off the inevitable when it comes to ebooks, and plenty out there doing great things (Allen & Unwin and Macmillan, I’m looking at you). Equally there are booksellers who have been on board with ebooks for years, and others that are doing nothing. There are also authors who have been on the digital bandwagon for years, and others who are still thinking about starting a MySpace page next year.
The point is that the future isn’t going to be any different because you drag your heels and moan about the smell of books. You’re just going to get left behind. The iPad isn’t going to save publishing either – it’s just a platform with great potential. If you have any ideas for how you want to read books (or make them) in the future, then educate yourself and start making demands now. Because whether you like it or not, things are going to change, but how it changes and into what is still up to us.