Having recently gone through the abject torture of setting up a Facebook Page for someone, I see the usefulness in a a rough and ready guide on what a Facebook Page is, whether you need one and how to use it once you have it.
What and Why?
Facebook Pages are used for public figures or business of any kind trying to reach out to people who might be interested in them. That’s the simple answer. They solve the problem inherent in Facebook – that most people are not interested in being ‘friends’ with a business or an author they admire, but they still might like to use Facebook to check up on that person or business. For authors, Facebook Pages allow you to connect with your readers without the slightly creepy idea that you have 10,000 ‘friends’ just because 10,000 people like your book.
So should you start a Page? If you are trying to use the internet to reach out to your audience, customers or readers, then probably yes. Pages are a very easy way to have a social networking presence without the hard work and constant attention involved in setting up a website or blog.
How to Set Up a Page and Use One
Like a lot of things on Facebook, starting a Page is not something that is as straightforward as it could or should be. There’s no direct link from your existing Facebook profile to start a page, but if you search for ‘Pages’ in the help, it will eventually lead you to the Create a Page site (or you could just follow that link). From there it will ask you to specify the type of page (be it for a writer, a business etc etc), and confirm that you are the official representative of that person or business.
If you’re already on Facebook and looking to start a Page, you do not need to sign up with a different email address or login. Just start the process and you’ll become the main ‘administrator’. The good thing about Pages is that you can also sign on other administrators, such as publicists or marketing people from your publishing company, who can sign on temporarily or for good to add information to your page. But for now, just go for it
Once you’ve started a page, you’ll be greeted with a page of options like this:
If you already have a Facebook profile, uploading a photo and filling out this basic information shouldn’t be too difficult for you. From this page you can also advertise your Facebook Page, but for starters that probably isn’t something you need to worry about. You can also suggest that your existing Facebook friends ‘like’ your new Page – let’s face it, if your own friends don’t do it at this point, how can you possibly expect anybody else to?
It’s at this point that I got quite confused about how to use the Page to interact with the rest of Facebook. Pages can’t have ‘friends’. So how can you, for example, instruct your Page to ‘like’ a fellow organisation, writer or business? And how can your page access Facebook applications, in order to sync info between websites like Twitter, Shelfari or Amazon? After all, it’s not really social networking if you can’t actually connect with others.
‘Like’ another Page Install an application on your page
It’s not immediately apparent, but it’s all done by using the text under the logo or profile picture in the top left of the Page or application you’re interested in. Everything you want to add to your Page, you do through that point. If you try to ‘like’ something as you normally would with your Facebook profile, then the ‘like’ will be recorded on your personal profile, not on your Page.
OK, so that’s about it for this getting started guide. If you have any tips or questions about this process, please let me know in the comments.