As an author, I’m extremely interested in seeing how publishers use the Internet to promote books for children (and obviously, I’m making notes on what works and what doesn’t). Lots of publishers have tried to tackle Youtube trailers, and honestly, a lot of them involve a swirling book cover and a really horrible voiceover. After watching them, I feel less inclined to hunt down the book. That said, someone recently pointed me in the direction of the new Nit Boy trailer, and it is, hands down, the best original trailer for a book I’ve ever seen. It’s fun, it’s 3D. So, I tapped Tristan Bancks on the shoulder and invited him around to talk about how the trailer was put together.
Click here to visit his official site
I write quite visually. I see a movie unravelling in my head as I type, so I think book trailers are an amazing way to bring that motion picture alive for the audience.
The two books in the series, Lift Off and Bug Out tell the story of blood brothers – Lewis, a kid with the worst case of nits in world history, and Ned, a nit that lives on Lewis’s head. They’re a great way to have a laugh about our favourite blood-sucking mini-beasts. And there’s a nit quiz in the back of each book.
With the trailer I wanted to build on the work I’d done creating trailers for my Mac Slater, Coolhunter series.
I showed the animator, Peter Leary, the books’ amazing illustrations by Heath McKenzie.
I then wrote a script. The animator cut the script down, did a rough animatic (still pictures with a voiceover) and he began building the 3D characters (‘wire’ frames in a computer).
I gave Peter feedback on the characters and he created a rough version of the trailer and then a final. I was amazed by how much of the animation comes together in the final render. And, when it was done, it was even better than what I’d seen in my mind’s eye as I wrote the books.
A producer has now optioned the Nit Boy books for television and my next visual-literary adventure will be a live-action trailer for the US release of the first Mac Slater book in April next year. Wish me luck!