The book trailer search experiment

My previous post was about the book trailer for Matthew Reilly’s latest novel, Scarecrow and the Army of Thieves (see “Scarecrow and the book trailer”). I’ve decided to stay on the book trailer theme for one more post and conduct a little bit of an experiment…

I went to YouTube and typed in “book trailer”. What do you think showed up at the top of the list? Well, the top five were all trailers that I’ve posted here on Literary Clutter in the past. In order they are:

Sense and Sensibility and Sea Monsters with 319,874 views.

Super Sad True Love Story by Gary Shteyngart with 185,420 views.

Leviathan by Scott Westerfeld with 385,208 views.

Night of the Living Trekkies with 179,578 views.

Pride and Prejudice and Zombies: Dawn of the Dreadfuls with 315,259 views.

At number six position was Abraham Lincoln: Vampire Hunter, another trailer I’ve previously posted, with 740,343 views.

It’s interesting to note that the YouTube search didn’t bring them up in order of most viewed.

The next two on the list were not individual trailers, but YouTube Channels that showed book trailers — Cosproductions’s Channel and Irreference TV.

It’s only once we get to nineth position that we start to get trailers I haven’t posted before. In fact, these next few were trailers I’ve not watched before now… I hadn’t even heard of the books. So, here for your viewing pleasure are numbers nine, ten and eleven.

With 71,688 views we have quite an effective little trailer for Matched by Ally Condie. It shows that a simple idea, well executed, can result in a very memorable trailer.

And then we have an incredibly uninspiring trailer for The Liar’s Diary by Patry Francis. I can’t help but wonder how it has managed to get 12,742 views.

The final video I’m going to show you today is for James Dashner’s The Maze Runner. This isn’t a publisher created trailer. It was made by a cinematography student for the Kirkus 2009 Book Video Awards. And it’s quite stunning.

Now, after having done all this, my lovely wife pointed out to me that the search results may have been influenced by cookies placed on my computer by YouTube — thus showing the top five results as trailers I had previously watched. So… I cleared out my cookies and tried again. Guess what? The results were different. One and two were still the same, and Dawn of the Dreadfuls had dropped one place — but the others were different, although still mostly trailers I had previously watched. Interesting! Although I wonder why the search with cookies didn’t include the book trailers that I had most often watched in the top five — perhaps because they are all low-viewed trailers with under 1,000 hits?

Anyway… after I’d finished with YouTube, I went over to Google and put in the same search terms. In number one position was the Wikipedia entry for book trailers. In number two position was the YouTube video for Sense and Sensibility and Sea Monsters. In number three position was the YouTube video for Leviathan. At number four was the “Book Trailers” website. And at number five was the book trailer entry at Squidoo.

So there you have it… book trailers with thousands of views are the ones that rank highest in searches. And with high search rankings they will, no doubt, continue to garner more views. It’s quite a different situation with trailers for books by unknown authors with small publishers. To find out more about these sort of trailers, take a look at my article over at Ripping Ozzie Reads … “Book Trailers — Are they worth the effort?”

Catch ya later,  George

PS. Follow me on Twitter… or I’ll Google myself and post the results.



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George Ivanoff

LITERARY CLUTTER: Bookish bloggings from the cluttered mind and bookshelf of Melbourne author, George Ivanoff. George is the author of the YOU CHOOSE books, the OTHER WORLDS series, the RFDS Adventures and the GAMERS trilogy.