It’s that time of the year again. The Get Reading campaign kicked off at the end of last month and for the first time they’re offering an iPhone app to help readers connect with books.
The app is free from the App Store, and I’m surprised to say that it is excellent – far more useful than the Get Reading brochure available from most good book stores.
For those who don’t know, the Get Reading campaign runs every year and is designed to get people who wouldn’t usually read a book to have a go. The way it works is that there’s a list of 50 books broken down into a few basic categories: non-fiction, new authors, page turners and escapist reads. If you buy one of those books from a participating store you get a free exclusive book written specifically for the campaign. This year you get a choice between 10 Short Stories You Must Read in 2010 and Tickled Onions by Morris Gleitzman.
The iPhone app is great for browsing the books available and with the click of a button you can read the first chapter of the book or find a bookstore near you to buy it integrated with Google Maps. You can even find a place to read the book, as the app contains a directory of coffee shops (cute!). The app also has a schedule of Get Reading events that are being run throughout the month, which you can pinpoint and get directions to if you decide to go.
One-off apps of this nature are often a bit gimmicky, but I, for one, am all for them, so long as they are well made and actually useful, as this one is. Over the past year I noticed a Sydney Festival app and the Good Food Guide, and I’m hanging out for an app of this nature for the Sydney Writers’ Festival, which has a notoriously annoying schedule.
My only gripe, predictably, is that ebooks are not included in this year’s Get Reading campaign, though this is hardly the fault of the iPhone app. Nonetheless, it’s disheartening to see that in a campaign run by the government to get people reading at any cost, they have not managed to include reader-friendly ebooks as part of the promotion. (To be fair, they may have tried and failed – the only real Australian ebook retailer is Borders/Kobo, and they may have declined). Ebooks are incredibly easy to buy – and it wouldn’t be difficult for retailers to rig up a system for giving away the free books in a package (it is definitely possible with online retailers of dead tree books – cheers Boomerang! – so it should be possible for ebooks). At any rate, I applaud the effort, and I look forward to seeing what they come up with next year.
You can download the iPhone app here.