News Roundup: The Potterless is More Edition

The Pottermore ship has landed. Or at least, it has been announced. For everyone who doesn’t already know, JK Rowling, author of the Harry Potter series of novels, has finally announced her secret plans (based on rumours that have been bouncing around the internet for a while). They involve an immersive online game based on the books and a portal to buy the Harry Potter ebooks.

I’ve had quite a few people ask me in the week since this was announced whether this news will drive adoption of ebooks. The answer is – probably not. It won’t hurt, but ebooks are pretty much driving their own adoption at this point. The Pottermore announcement is good news for Harry Potter fans who are also ebook readers, in that they no longer have to go to pirate websites in order to read the novels. It will probably also sell a truckload of ebooks. But it’s also interesting because it sounds like JK Rowling is going to try to sell her ebooks exclusively from her own site without DRM, which will be an interesting digital distribution experiment. It also means it will cut out ebook vendors like Amazon. (Though apparently the backend will be handled by OverDrive, the same people who do the backend for Booku – so you never know!). Having said that, it’s an experiment that won’t have many applications in the future. The Harry Potter series is virtually unique in the publishing world – an phenomenon, written by a living author (who owns her own digital rights) with unprecedented fan attention. It’s not an experiment that can necessary be replicated elsewhere. Nonetheless, it’s fun and I’m really looking forward to delving into the new site and the new movie.

In other news, self-publisher extraordinaire John Locke has just announced that he’s sold a million ebooks. That’s a million. With six zeroes. Despite the fact that there are a legion of (clearly quite jealous) snobs who are getting predictably sniffy about Locke’s writing ability and his $0.99 price point, you can’t argue that this is not a significant milestone. At any rate there are thousands of other authors on the Kindle store with books selling for $0.99 who haven’t sold anywhere near a million copies, so the guy must be doing something right, love him or not. And now he’s written an ebook explaining how he did it: How I Sold One Million eBooks in Five Months. Curious and curioser – Mike Shatzkin thinks he might be selling better and more profitably with a traditional publisher.

In related news, an article by Laura Miller on Slate (titled Spamazon) has drawn attention to the electronic spam onslaught facing Amazon as more and more entrepreneurial authors and collators of out-of-copyright material have cottoned on to the ease of distributing so-called ebooks for a buck or two. Without the curation of either Amazon, an agent or a publisher, the market for ridiculously low-priced ebooks have become so flooded with new material that it’s virtually impossible to tell the spam from the authentic writers. Miller worries that these junk ebooks may actually end up discrediting the whole bottom tranche of cheap ebooks on Amazon – driving legitimate purchasers to the upper levels just so that people buying them will take them more seriously. I’m not sure about this, myself, but it’s certainly something to think about when pricing your self-published books (and when buying them).

The Internet is for Porn (And So are Ebooks)

We all know it’s there, and there are a lot of us out there who use it – so why does the civilised internet like to pretend it doesn’t exist? That’s the question James Ledbetter asked in a column in Slate this week, when talking about erotica appearing on the Kindle store. Snip:

As I write this, the most downloaded item for Amazon’s Kindle is a novel by Jenna Bayley-Burke called Compromising Positions. Here is part of the plot description: “David Strong knows how to do a lot of things—run an international fitness company, finesse stock portfolios and stay out of emotional entanglements. That is, until he gets tangled up with Sophie Delfino and her Sensational Sex workout. He’s supposed to help her demonstrate Kama Sutra positions for her couples-yoga class. … And his co-instructor unexpectedly tests his control to the limit.”

As Ledbetter goes on to point out, one of the many reasons Compromising Positions (go on, look it up, I’ll wait) appears on the top list for fiction is that the publisher is giving it away free to promote the author or the series. This is one of the many ways in which producers of adult entertainment (and by adult, I mean porn) push the envelope of what is possible and experiment with new technology. And by that I mean with sales, distribution, content and marketing, not teledildonics.

Rule 34: If it exists, there is porn of it.

What annoys me about the article in Slate, however, is the presumption that given enough time and attention from the wrong sorts of people, Amazon may be forced to censor their listings.

Is it valuable to the company to goose interest in the Kindle with erotica giveaways, or will the presence of e-books like Compromising Positions at the top of Amazon’s charts sully the e-reader’s reputation?

My question for you today is simple: is this something we need to worry about? Is this another example of the way American prudishness is ruining the internet? Or should we be thinking of the children? Is erotica something we ought to be scared of, or something we should be happy about because at least people are reading it, instead of having it injected into their eye sockets? You decide – sound off in the comments and let me know what you think.