After more than two years of watching their local publishing colleagues get digital, tech giant international competitors eat into their market, and a handful of locals like Booku.com enter the fray, many of Australia’s top independent booksellers are finally, happily, in a position to provide their customers with ebooks … in time for Christmas, too.
It’s great news for the industry and for consumers. The more players there are in the market, the more seriously the publishers will have to be about meeting our demands, by which I mean providing us with the ebooks we want to read, at an appropriate price point, when we want to read them.
The more Australian retail players there are in the ebook market, the more virtual hand-selling of our own authors’ works there will be, and, one would hope as a result, the more Australian authors being published.
The opportunity that indie ebookstores bring to sell Australian – and in specific cases, hyper-local – books to a global market has to be a good for our literary scene too.
Serendipitous meetings with books we’re sure to love are just as much more likely in an online indie as a bricks and mortar in my view. See how long it takes you to find a book you’d like to buy when browsing in Apple’s iBookstore compared to Booku and you’ll see what I mean.
Speaking of multinationals, it intrigues me that while Google had been talking about launching its ebookstore in Australia for more than a year, it chose to go live the day before the first of several independent bricks and mortar Australian booksellers opened their own ebook arms last month.
The search engine behemoth announced the opening of its own ebookstore, and two others in which is partner (with Dymocks – which is separately soon to launch its own publishing arm, D Publishing – and Booktopia), on November 8, several days after the invitations for the November 9 opening of Mosman indie Pages & Pages’ launch (in partnership with Australian social reading tech start-up ReadCloud), had gone out. A coincidence? Perhaps.
Pages & Pages will be followed later this month (or not long after) by fellow ReadCloud partners including Better Read than Dead (of Newtown), Shearer’s (Leichhardt), Abbey’s (Sydney city) and indie chain Berkelouw. ReadCloud says it is working with some 200 bookstores.
Some will sell the previously mentioned Cumulus tablet.
All of them will face a great challenge from Google in that many of their customers will find them via a Google search. Will Google eBooks pop up in those same search results? A quick test suggests yes, it will, though not at the top of the page. Not yet, not on my terminal, anyway. That said, take a look at the image below and see where Google eBooks appears when you search for “eBooks Sydney”.
For more on Google’s plans in Australia and details of the latest Booki.sh-powered indie ebookstore launches, see Part II here.