Given that most of my work is digitally based, most people are surprised to find out I don’t yet own an ereader. It’s not because I’m dinosauring it up, dragging my heels and wailing that nothing will ever replace the smell of books (then sniffing physical books in a slightly creepy way). It’s just that I’ve been waiting for the format wars to end and for someone to release the ereader I’m after.
And by ‘someone’, I mean Apple. I’m actually ashamed to admit this, but I’m such a staunch Apple supporter and such an it’s-not-pretty-enough snob that I’ve turned my nose up at the previously released devices from other suppliers that have come close but not close enough.
I’ve resolutely steered clear of Amazon’s Kindle for reasons that I realise could just as easily be levelled at Apple itself: with their device and their one-of-a-kind file type, Amazon try to lock you in to their store.
Besides, Kindles utilise the nostalgic Etch-a-Sketch magnetic filings and they-used-to-be-handy rocker button technology, but deep down I’ve always known that LCD touch screens were the way of the future.
Combine those issues with region restrictions and the fact that Kindles aren’t the ugliest device ever but that certainly aren’t the prettiest and, well, despite desperately wanting to get in on the ereading world, I’ve been sitting, arms crossed, on the fence line.
After weeks of others predicting it (it truly was one of the worst kept secrets in the company’s recent history), Apple released the iPad Mini. Despite Steve Jobs’ now-wrong prediction that no one needed a device sized in between the iPhone and the iPad (yep, even the best don’t always predict it right), the company’s relented and I’m, frankly, fist-pumping euphoric.
The iPad’s always been too large to be an ereader and it’s roughly the same size as my 13” laptop, making it a little redundant (and back-straining) to carry around both. But the just-over-seven-inch iPad Mini is, as Goldilocks would say, just right.
I will concede that this inaugural iPad Mini edition isn’t as speccy as it should be—with technology matching the now outdated iPad 2, it’s lacking such improvements as retina display.
But I also know I’ve held out on investing in an ereading device for too long to hold out even longer for Version 2. Besides, close inspection of the iPad Mini evokes in me words (superficial as they admittedly are) I’ve not been able to coo about any ereaders preceding it: ‘It’s so pretty’.
One of the things I find most interesting about the whole ereading and ereader world is that the content and devices through which to devour them are controlled not by publishers but by companies whose primary businesses include retail (Kindle), hardware (Apple), and advertising (Google).
That speaks volumes about publishers’ tech-unsavvy heel dragging and missed opportunities, although it arguably also says much about ones emerging from out-of-the-box thinking by publishing non-experts.
Likewise I’m intrigued that although everyone originally complained about backlit screens hurting the eye, that’s all but disappeared with the release of retina display. We may have unknowingly been complaining about the wrong thing (and yes, I realise that retina display absence is yet another reason why I should wait until the next iPad Mini version comes out … but won’t).
I’m also unsurprised but happy nonetheless that people with ereaders both purchase and read more books rather than the feared fewer (cheap prices combined with ease of purchase combined with not seeing the money disappear from their credit cards should never be underestimated).
And, as this infographic shows, ebook revenue is only on the up too, with ebooks now making up more than 10% of 36% of publishers’ revenue. Ebook sales are also starting to outstrip physical book sales, with that much-touted figure that Amazon sells 114 ebooks for every 100 physical books it sells. Imagine if publishers embraced the opportunities and got themselves across the technology, eh?
The infographic is a few months old, though, and I wonder how the iPad Mini will change its data. The graphic shows that Amazon owns the content corner, but people prefer reading on the iPad.
With the more portable, more manageable iPad Mini on the market, this market share will likely go up. Sure, it’s one behemoth stealing market share from another, but it’s a behemoth with a better looking device. I’ll let you know how I go with the iPad Mini (I’m thinking of getting the white one—what do you think?) once I’ve had a chance to properly road test it.