You’re the marketing assistant at Walker Books, Australia, and you’re going to share your Christmas picks with us. But first let’s find out about you and some books you’ve been working with.
Walker Books (based in Sydney) is known for its children’s and YA books. Which do you work on/prefer?
Being in marketing and publicity, I’m lucky enough to get to work on most books that we publish. Children’s publishing is one of those great industries where you really do see a variety of work from a wide variety of people. We often have to stop in meetings and ask “Are we really having this intense discussion about a book on the history of poo?” It really does make for some good stories when people ask what you do. From a reading perspective, I really get into our dystopian YA like Rachael Craw’s Spark, but I also love a beautiful picture book and am a big Jon Klassen fan.
A marketing assistant is really a team all-rounder. I get to liaise with our international offices in London and Boston which allows me a sneak peek at some of the great international titles we sell. I’m also lucky enough to work on our community partnerships and get to donate our books to amazing causes and help to get our authors out to smaller community festivals and charity events. The children’s book industry is so incredible and supportive, it is amazing to be a part of and to keep meeting so many great people in the industry.
How did you get this job?
In 2012 I completed a Masters of Publishing at Sydney Uni. This involved getting to know the business and allowed me to complete an internship as part of my studies. I interned for a few months in the publicity department at Hachette and fell in love with the hustle and bustle of being part of a marketing and publicity team. That experience helped me get the job at Walker, which I am incredibly grateful for. For anyone looking to work in publishing, an internship really is the way to get your foot in the door and find out if this industry is one you can see yourself in.
I suspect you love all the books you promote, but could you tell us about some that you are particularly proud of.
I do love all the books we promote! I am especially proud of Spark by Rachael Craw. It was one we all loved as soon as we got our hands on the manuscript. After some incredible work by our editorial team, it was even more spectacular. And my friend Amy did an amazing cover for it that everyone raves about. We met with Rachael and talked about what we can do for her marketing wise, but also what she can do for herself. She took like a duck to water with social media and has been winning fans left, right and centre. We are all really proud of how well Spark and Rachael have done, and so excited for the next book in the series!
What is different/special about Walker Books?
Where to start with what is special about Walker?!? It is honestly one of the most inclusive and joyous places to be. The people are hard-working, funny, kind and above all so passionate about what they do and the children’s book industry. It is these wonderful people that really help to make the books what they are – their creativity, their eye for quality and their drive to produce the best children’s books available. We are all grateful for the opportunity to work and learn at Walker, and even if we sometimes feel tired or busy, we will all strive to do the best work we can. It really is an awesome place to work, especially for someone just starting out in the industry – getting to learn from these people every day is so wonderful. And getting to be friends with them? Cherry on top!
What are some awards Walker has won that have particular significance for you?
I recently got to attend the KOALA Awards with Bob Graham who won Honour Book for A Bus Called Heaven. It was so exciting to attend an awards ceremony in a hall full of kids who had been reading all year and who had voted for their favourite books. That really is why we do what we do – so kids can continue to read quality books. It was also really exciting to get to spend time with Bob Graham – who is an absolute master at what he does and one of the sweetest people you will ever meet.
What do you see as the way forward in the book industry?
I think the book industry – especially the children’s industry – has a bright future ahead. Seeing how hard authors, illustrators and publishers work can only mean good things for the industry in general and great things for readers. The children’s industry is also so well connected that everyone who is a part of it is constantly doing their part to make it vibrant, inclusive and fun to be a part of.
What are some must-reads over Christmas?
Christmas reading for me is always those big tomes that were a little too daunting earlier in the year. Last Christmas I managed to get through The Luminaries before the new year started – it’s great to be able to give all your attention to a book without anything else getting in the way.
At the moment I’ve become a little obsessed with crime fiction. I flew through all three Gillian Flynn novels, including Gone Girl, and am now reading anything I can get my hands on by the wonderful Irish author Tana French. Her prose is fantastic and I love anything with a good twist at the end. I don’t know that much about Ireland, but her novels are great regardless.