What I’m reading this Christmas: Galina Marinov, Leading Edge Books

Three StoriesThanks for talking to Boomerang Books, Galina Marinov.

Thanks for having me.

You’re the buyer and marketing manager at Leading Edge Books and you’re going to share your Christmas picks with us. But first let’s find out about you and your work.

Leading Edge Books has a national profile. What does LEB do? 

Leading Edge Books is a marketing and buying group behind more than 170 independent booksellers from all over Australia. We are part of a wider Leading Edge Group – an organisation providing vital services for small independent retailers – from Books, Music and Video stores, to Electronics, Computers, Appliances, to Jewellery shops. Leading Edge Group also operates in Telecommunication and Technology services.

Members of Leading Edge Books have access to improved trading terms with all the major Australian publishers through group buying and variety of backlist and other promotional offers. In addition, bookstores have access to marketing materials in the form of print and online catalogues, newsletters, POS and merchandise services.

We run a dedicated promotional website under the brand of Australian Independent Booksellers (www.indies.com.au) and its associated social media channels, promoting new publications as well as serving as a gateway to member-bookstores own websites.Galina

In addition to buying and marketing services, Leading Edge Books serves as an entity uniting independent booksellers in Australia and provides opportunities to its membership to exchange ideas, expertise and innovation. We work closely with the Australian Bookseller Association and for the past few years have run conjoined conferences – forums packed full of sessions on topics pertinent to Australian book trade and bookselling – from industry-wide developments and challenges, to small business essentials, and opportunities to hear from authors about their new publications.

All our activities and programs are centered on providing support to the booksellers in our group – from offering marketing support and improved profit margins, to ability to share expertise with likeminded people and businesses. We’d like to think of Leading Edge Books as an organisation that contributes to keeping Australian independent booksellers thriving and prospering in changing market conditions.

SpringtimeWhat is different/special about Leading Edge Books? 

Leading Edge booksellers share a strong commitment to maintaining the highest standard in terms of depth of range, customer service and expert advice on the best books for adults, young adults and children.

Independents are well recognised by the publishing community as the biggest supporters of Australian writing and are instrumental in nurturing and promoting new Australian writing. In recognition of this role, in 2008 we established the Indie Book Awards – awards recognising the best in Australian writing in the category of fiction, non-fiction, children’s & YA and debut fiction, as selected by independent booksellers.

Announced early in the year, the Indie Book Awards are now considered the front runner of Australian literary awards. We are proud to have had as our Book of the Year some of the best Australian books of the past few years – Breath by Tim Winton, Jasper Jones by Craig Silvey, The Happiest Refugee by Anh Do, All That I Am by Anna Funder, The Light Between Oceans by L.M. Stedman and The Narrow Road to the Deep North by Richard Flanagan which went on to win this year’s Man Booker Prize.

We are currently in the process of collating the nominations for the 2015 Indie Book Awards and it is heartening to see so many young and debut Australian authors being nominated.

Why  are independent bookshops  so important and what do you see as the way forward in the book industry?A Strange Library

Independent booksellers are renowned for their passion for books. They know their books and their customers and often serve as hubs to their local communities, encouraging love of literature, literacy and education. As such, they are much more than commercial enterprises; they are indispensable to our society cultural institutions.

We are proud to have in our group some of the best independent booksellers in Australia – from Readings in Melbourne, to Boffins in Perth, to Avid Reader and Riverbend Books in Brisbane, to Abbey’s, Gleebooks and Pages & Pages in Sydney.

Far from the “doom and gloom’’ often portrayed in the media when it comes to the current state of the book industry, these booksellers offer brilliant examples of successful businesses which thrive on change and innovation. Maintaining the core independent bookselling ethos of serving and working closely with their local communities, they are also very active on social media, reach wider audience through strong online presence and view new formats such as ebooks as a way of enriching services to their customers rather than as a threat.

You’re the buyer and marketing manager at LEB – what do these roles involve?

We are a very small team of only four staff members working exclusively for the Books group and as such we all work together across the entire range of services we offer to our member stores.

Absolutely Beautiful ThingsMy main responsibilities lie in the areas of group buying – I work closely with representatives from all the major Australian publishers in offering the best titles for independent bookstores at best possible terms – and I also manage the production of marketing materials for the group. I love being able to see what’s being published across all publishers and imprints, and across genres – from fiction, to non-fiction, biographies, illustrated books to children’s and YA. We work 3 to 4 months in advance, so more often than not I read books that will be published in the future. Love of reading and knowledge of authors and publications are essential to this role, in order to being able to offer titles suitable for independent booksellers and to produce marketing materials and promotions of relevance to our bookstores.

How did you get this job?

I’ve been with Leading Edge Books for over six years now. The sum of all my previous experience (and of course love of books) led me to this role.

I was lucky my first job in Australia over twenty years ago was with a library and educational supplier. They were also an agent for a number of overseas publishers. That period of my early career was a crash course on who’s who of Australian publishing and the relationships between publishers, booksellers, libraries and agents.

After finishing a post graduate Diploma in Library and Information Sciences, I could have well gone down the road of Twelve Days of Christmasbecome a reference librarian (my dream at the time) but ended up taking up a position with Doubleday Book Clubs, first as an editorial assistant, then as a product manager within the new member recruitment team and later as a product manager/club director for some of their specialty book clubs. Product selection, buying, creative, marketing, editorial was all part of the job. I met and worked with some incredible people, read widely both fiction and non-fiction, and loved every minute of it. Unfortunately by mid-2000 the book club concept was on the way out and the clubs failed to re-position themselves in the new online selling environment.

I went on to work as a senior product manager for Random House – a role that gave me the opportunity to work within a publishing company. The learning curve was steep but extremely rewarding – I was responsible for the product management of the Random House UK list and for local reprints – and I absolutely loved the idea of working for the publisher of some of my favourite authors, both local (Peter Carey, Matthew Condon and Christopher Koch were all published by Random House at the time) and UK literary giants such as Ian McEwan, Salman Rushdie, Julian Barnes and Louis de Bernieres, just to mention a few.

Then the offer for this job came and I could not resist the opportunity to see it all from the bookseller side of the industry…

The Rosie EffectI enjoy seeing you at writers’ festivals and know how passionate you are about the books you come across, but could you tell us about some that you particularly love.

Like anyone who works in the book industry I read a lot and I buy a lot of books. My library is full of ‘my favourites’ – way too many to list here, and the moment I finish writing this I know there will be dozens more that will come to mind, but here are a few offerings.

Anything Jane Austen – I’m a huge Jane Austen fan – and especially Pride and Prejudice.

Then in no particular order – from modern classics to more recently published, some of my favourite books are:

84 Charing Cross Road by Helene Hanff
Atonement by Ian McEwan
Lovesong by Alex Miller
The Tiger Wife by Thea Obreht
I Capture the Castle by Dodie Smith
A Moveable Feast by Ernest Hemingway
Educating Alice by Alice SteinbachMuseum of Innocence
Wanting by Richard Flanagan
Questions of Travel by Michelle de Kretser
The Sense of an Ending by Julian Barnes
People’s Act of Love by James Meak
The Crimson Petal and the White by Michel Faber
Fingersmith by Sarha Waters
The Shadow of the Wind by Carlos Ruiz Zafon
The Museum of Innocence by Orhan Pamuk
etc, etc

Which authors have you been especially thrilled to meet?

Meeting authors and listening to author talks at writers’ festivals, bookseller and publisher events, is one of the most rewarding aspects of working in the book industry. I’ve met some remarkable writers and again the list would be too long but if I have to choose just a few, I would mention listening for the first time to Alex Miller at the Sydney Writers Festival, Alain de Botton at the Sydney Opera House, Simon Winchester at an event at Pages & Pages, Hilary Mantel in conversation with Michael Cathcart via video link at the SWF, Richard Flanagan’s speech at the Leading Edge conference in Adelaide in 2013. More recently I was absolutely thrilled and star-stuck meeting George R.R. Martin at HarperCollins Publishers and in September this year I went to an event with Salman Rushdie at the Melbourne Writers Festival.

What are some must-reads over Christmas?

There are so many wonderful books being published this Christmas season; there is truly something for everyone.Amnesia

For fiction lovers, there are new books by some of Australia’s most loved writers – Amnesia by Peter Carey is a satirical exploration of the big issues of our time and our recent history. There is the follow up to the bestselling The Rosie ProjectThe Rosie Effect by Graeme Simsion, short stories by Christos Tsiolkas, Merciless Gods, and J.M Coetzee’s Three Stories, a jewel-like novella by Michelle de Kretser, Springtime, to mention a few. And for everyone who hasn’t read it yet, there is the remarkable The Narrow Road to the Deep North by Richard Flanagan.

International fiction offers a wealth of books to choose from – from Colm Toibin’s Nora Webster and Marilynne Robinson’s Lila, to new offerings by Michel Faber (The Book of Strange New Things), Alexander McCall Smith’s latest in the Mma Ramotswe’s adventures The Handsome Man’s Deluxe Cafe and a re-imagining of Emma, Haruki Murakami’s The Strange Library, and short story collections by Hilary Mantel and Margaret Atwood.

I am also looking forward to reading Mr Mac and Me by Esther Freud, Miss Carter’s War by Sheila Hancock and First Impression by Charlie Lovett, which as the title suggests promises to delight all Austen fans.

As usual non-fiction covers a variety of subjects and genres – from biographies on the lives of politicians (My Story by Julia Gillard and The Menzies Era by John Howard) and artists (Bill: The Life of William Dobell by Scott Bevan and John Olsen by Darleen Bungey), remarkable true life stories (Walking Free by Dr Munjed Al Muderis and A Bone of Fact by the creator of Mona in Hobart, David Walsh) to TV and sports personality books.

Once Upon an AlphabetA stand out for me is What Days are For by Robert Dessaix – a small but profound book on what makes a meaningful life.

There are also beautiful illustrated books on offer – from gorgeously produced cookbooks (my pick is A Food Lover’s Pilgrimage to France by Dee Nolan) to books on art, gardening and interior design – a must-have is Absolutely Beautiful Things by Anna Spiros.

And of course, for children there is plenty of fantastic picture books – my favourites are Once Upon an Alphabet by Oliver Jeffers, In My Heart: A Book of Feelings by Jo Witek, illustrated by Christine Roussey and a gorgeous edition of The Twelve Days of Christmas by Alison Jay. Withering-by-Sea by Judith Rossell is my pick in junior fiction and Laurinda by Alice Pung is my choice for teen readers.

What is your secret reading pleasure?

I love historical fiction – from literary masterpieces such as Hilary Mantel’s Wolf Hall, to the genre-busting A Game of Thrones series by George R.R. Martin (which strictly speaking are fantasy books of course), to historical sagas. I’ve been reading one particular series – The Morland Dynasty books by Cynthia Harold-Eagles since the late 1990’s. It follows the life of an English aristocratic family from the Middle Ages until recent days. I’m looking forward to reading the latest volume #35 over the summer holidays.

I also love reading poetry.

… And did I mention, Jane Austen – there is always a different edition of Pride and Prejudice to re-read.

Thanks very much for speaking with us, Galina.Bill

You are very welcome. Thanks for the opportunity!

 

JK Rowling and the great Pottermore scandal

For around the 475th time this decade, I’m angry on behalf of independent booksellers.

This time, it’s with JK Rowling, who in signing affiliate agreements with Sony, Barnes & Noble and Amazon for the sale of the Harry Potter digital editions has supported the giants but locked out the indies who have hand-sold her books to millions of children all over the world.

Last week, on Tuesday, Rowling finally made the Harry Potter series available as ebooks via her Pottermore website, www.pottermore.com. The Potter stories had been conspicuously absent from ereading devices and ebookstores over the past two years as Rowling pondered and negotiated a digital way forward for the books – she had retained digital rights when signing contracts with her publishers and wanted to get the model just right.

I have no problem with her subsequent decision to sell direct to readers, ensuring that as the author, she will rake in most of the profits.

As a huge Potter fan, I can’t wait to experience the full Pottermore site once it launches in the next couple of weeks. Digital Quidditch, anyone? I’ll also be buying the entire series as ePubs and reading them all over again, and can’t wait till my toddler is old enough to read them himself.

On a positive note, Rowling has signed partnership agreements with key publishers of the print editions, like Scholastic and Bloomsbury, to provide them with an undisclosed share of ebook sales via Pottermore, which seems only fair, given the vast resources they have devoted over the years to editing the books and marketing the Potter brand as well as Rowling herself.

My problem is with the great author’s decision to allow only Sony, Amazon and Barnes & Noble to sign affiliate deals for the ebooks. This means the three retail giants (intriguingly, neither Apple nor Google has got a look in) can direct their readers via website links to Pottermore in exchange for a cut.

Indie booksellers who have hosted Potter events with schools and libraries as each of title hit the shelves, who have made their staff dress up as Ron, Hermione, Harry and Dumbledore and open the store early, or stay back late, and held competitions for the best Potter costume among their junior customers, have been shut out all together. They’ve filled window displays with Potterabilia, and held tie-in events with the film adaptation, but when it comes to digital, it was all for nought.

Rowling must provide indies with the same opportunities to promote her titles to their customers as Sony, Barnes & Noble and Amazon. She owes it to them, as a mark of gratitude for the years they have spent selling Harry Potter to bookshop lovers, helping to make her the success she is today.

Indies here in Australia and all over the world are making the transition to digital. Dozens of stores here have opened ebookstores during the past 18 months. Rowling shutting them out will impact on their brands in this fledgling market, as well as on their bottom lines, indeed their futures.

Come on, JK, give your greatest supporters the respect and the opportunities they deserve. Open your affiliate program to the indies today – and at the very least before Pottermore’s big launch.

Death of a Bookseller


I can’t tell you how many times we’ve buried the book in my lifetime. The fact is that we haven’t buried the book, and however all this works out, we’re still not going to be burying the book. People are still going to be reading books, and whether they’re going to be reading them on a Kindle or as a regular physical hardcover book or a paperback or on their phones or listening to audiobooks, what’s the difference? A writer is still sending his or her work to you, and you’re absorbing it, and that’s reading. – Super editor Robert Gottlieb in an interview on Slate.com

If you’ve been reading the book news lately, you will have heard the media, the Australian Booksellers Association and cultural figures large and small ream out the Minister for Small Business, Senator Nick Sherry, for predicting the death of the bookshop. Just to jog your memory, here is what Senator Sherry said:

I think in five years, other than a few specialist booksellers in capital cities, we will not see a bookstore, they will cease to exist.

We don’t need to put our thinking caps on for too long to realise that the Minister for Small business probably made a bit of a tit of himself when he made this proclamation – as a piece of political rhetoric it was clearly a misstep. But just how wrong is the senator, and how upset should we really be?

The pundits would have us believe that we should be furious. As Don Grover, chief executive of Dymocks, said on the ABC: ‘I think it’s bizarre that he’s made that assessment … People love curling up on a lounge with a book, the physical nature of the product. The smell of a book still rates as one of the most significant reasons why people buy books.’

This from Mr Grover’s exhaustive study on the book-buying public entitled, ‘Why We’d Rather Smell Books Than Read Them’.

I mean, seriously, people. If the most significant reason for buying books is the smell, then the book trade is in even bigger strife than Nick Sherry believes. Luckily for those of us who love books, it’s not the main reason people buy them – and even if it were it wouldn’t save bookstores. You see, it is entirely possible to buy nice smelling books from the internet. And that is the threat to bricks and mortar bookshops – the convenience and range offered by online shopping.

The book trade is in flux, and that means physical bookselling is under threat. There will certainly be casualties. Some of them will likely be booksellers. Some of the fallout is likely to happen within the next five years. Get over it.

Conflating the ‘book’ as cultural artefact and the ‘bookstore’ as cultural institution is not helpful. Nobody thinks bookstores aren’t a big part of how people have traditionally discovered, obtained and fallen in love with books. But the changes confronting physical booksellers are an economic and cultural reality. Just as the bulk of independent booksellers were swamped by giant book chain stores over the last two or three decades, so the chains will be eclipsed by online booksellers. However, online bookstores do not, for the most part, provide the same kind of curation and community that bricks and mortar stores do. If booksellers want to remain relevant, then these are issues that need to be confronted head on – not ignored because we have dared question the viability of an existing institution. Not mentioning that bookshops are closing does not mean we didn’t notice the going-out-of-business sales all over the country.

The times, they are a-changin’, but that doesn’t mean we should panic. We are more literate and books are more accessible than ever before. They’re about to get even more so. How we help people find the books they want to read is one of the main challenges facing the industry. So let’s stop the hysteria in response to any suggestion that things are going to change. They are, but booksellers clinging to traditional models will not help them to reinvent themselves.

What is Google Editions and Why Should You be Excited?

I’ve heard a whole range of responses to the announcement of Google’s answer to the ebook question, from the pessimistic (this won’t change anything), to the hysterical (this development is going to single-handedly save the book industry worldwide!). As with most of the stuff I cover on this blog, the answer is probably somewhere between the two.

To begin with – what the hell is Google Editions? Editions is Google’s response to the current ebook retail solutions. Hardly surprisingly, it is very Google-ish. Instead of a single device that reads books sold through a single store (like both Apple and Amazon), Google Editions will be as open as possible. It will be accessible from launch on any device with access to the web through the login most of us already have with Google. They’ll do this by hosting their ebooks in ‘the cloud’ – a fancy way of saying on the internet, specifically on Google’s vast server space. They’ve already got the content – when they launched Google Books a couple of years ago they got the books from scanning a vast library of out-of-print and out-of-copyright paper books, and have spent the time since cementing relationships with publishers and authors in order to get more recent books (and the permission to use the books they took it upon themselves to scan in). When they launch they’ll likely have a bigger library of ebooks than any other retailer on the web. More importantly than any of that, Google will be opening up their library of ebooks for sale through other retailers, acting as the backend for independent booksellers and other booksellers who, for whatever reason, lack the resources or wherewithal to put their own ebook store together.

In theory, this should mean that those of us who read exclusively digital nowadays will still be able to support our local indie bookstore and continue to read ebooks. It wouldn’t even need to be done through a website. In the most optimistic view, I imagine a world in which I head in to my local bookstore, browse the selection they have there and come across a couple I’d like to read, then proceed to a terminal or the front desk to order them sent to my personal digital library in the cloud to read at my leisure later. That would combine the singular experience of browsing a bookstore (far more enjoyable, in my opinion, than any ebookstore has yet managed to create) and the convenience of ebooks.

So what’s the catch? Well, the cloud solution to ebooks is nice in theory, but it stretches the software licence idea of ebook ownership to a new level for consumers. When you buy an ebook from Amazon, you’re not really buying the file you download, you’re buying a licence to use that file and cannot legally use it in any way contrary to that licence. This is completely different to a physical book, which, after you’ve purchased it, you can do anything you like with – including sell it on to another person or a secondhand bookstore. Google Editions wouldn’t be any different to the existing ebook offerings in that regard, but you wouldn’t even be downloading a file – you’d be accessing that file through the internet. It remains to be seen whether consumers will embrace this difference or not.

Other question marks hang over the Google Editions project as well. If the file can only be accessed from the cloud, what do you do when you’re not connected to the internet? Does that mean you can’t read the book? One presumes this isn’t the case, Google have been experimenting with ‘offline’ apps (such as offline Gmail, Calendar and Docs) for years now, but people still tend to fundamentally think of books as an offline, almost anti-internet experience – and I wonder if that will make a difference to how Google Editions is viewed.

At any rate, Google Editions is a welcome addition to the offerings already out there, and has the potential to do some very interesting stuff to the industry, especially to independent booksellers.