Booki.sh: A Potential Australian Alternative

Widely reported in Australian book news over the past couple of days is the decision by Melbourne indie bookstore Readings to use a new Australian start-up’s web technology to launch an ebook initiative. This is big news for essentially everyone in the trade in Australia, not because the offering is especially mindblowing, but because of the relief we all felt on reading this that at least this particular piece of news had nothing to do with Amazon.

The new start-up is called Booki.sh and is a Google Editions-esque web-based ebook platform. Essentially what this means is that instead of using an app (like the iBooks or Kindle app on the iPad and iPhone), or a dedicated reading device (like the Kobo, Sony or Kindle reader), you access your books directly from your web browser. The service uses HTML5 technology, the newest implementation of the programming code that underpins the web.

A significant feature of HTML5 is that it allows websites to store files on your device. This means that when you first buy a book on Booki.sh through the website, your web browser downloads the book files in the background, so that even when you’re not connected to the internet, you can still read that book through your browser: on the iPad and iPhone, you can even add the book to your homescreen and access the book whenever you want to read it. The service even works with the Kindle 3; I tried the demo through the browser on my Kindle 3 and although it wasn’t quite as smooth as reading a native Kindle book, it was nothing like viewing a web page through the Kindle’s terrible browser – it even utilises the Kindle’s turn page buttons!

The demo service that Book.ish has made available is not without its kinks. Although it’s fairly slick, it’s not quite as slick as using an app or a dedicated reading device to read your ebooks. It’s also missing some pretty key features that I have started to rely on – like an in-built dictionary, annotation and highlighting. It’s also missing bookmark syncing, though you have to assume that when an account system is built in it will include this fairly obvious feature (ie if the book is already on the web, you may as well be able to sync bookmarks across every device that accesses it). It’s also not clear just yet whether readers will be able to use their own documents on Booki.sh, like the Kindle Personal Documents service.

Nonetheless, this is a very promising proof-of-concept that could become something quite interesting with the support of indie booksellers and a bit more development. Whether they’ll be able to compete with the likes of Google Editions, once Editions launches, is another thing entirely – but we have to hope that the little guys like this still have a chance. There’s also the concern I’ve raised in an earlier post about cloud-based services, and whether readers will be OK with not owning a ‘thing’ when it comes to reading – but rather access to a thing. Either way, this is one to watch.