HarperCollins Trials Print and E-Book Bundling with Boomerang Books

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Boomerang Books, in partnership with Harper Collins Australia and Kobo, are trialling the bundling together of print books and ebooks.

From today until the end of January Boomerang Books customers will have the opportunity to buy a selection of bestselling Harper Collins titles that will include a copy of the ebook.

The bundled books contain an unique code that can be used to download the ebook from Kobo.

Bundling is a great idea when it comes to books. Unlike music and DVD, it is next to impossible to digitize a print book. Given some of the limitations that surround eBooks giving readers the opportunity to buy both formats together adds to readers’ convenience and gives them a handy backup for their digital library.The bundling of print books and ebooks opens a lot of doors currently closed by ebooks. People can easily gift a bundled book without fear of what device (if any) someone reads on. The rise of ebooks has eroded to some extent the art of sharing a book with friends and loved ones, bundling print books and ebooks overcomes this and reaffirms the physical book as the premier book format. An ebook reader can also have a physical copy to get signed by the author or to put on their shelf and a print book reader has a digital copy easily accessible from a computer, tablet, smartphone or ereader.

The books part of the bundling trial are:

Cleanskin Cowgirls by Rachael Treasure
Ghost House by Alexandra Adornetti
Kerry Stokes: The Boy from Nowhere by Andrew Rule
Last Woman Hanged by Caroline Overington
The Menzies Era by John Howard

The books are available now here…