For around the 475th time this decade, I’m angry on behalf of independent booksellers.
This time, it’s with JK Rowling, who in signing affiliate agreements with Sony, Barnes & Noble and Amazon for the sale of the Harry Potter digital editions has supported the giants but locked out the indies who have hand-sold her books to millions of children all over the world.
Last week, on Tuesday, Rowling finally made the Harry Potter series available as ebooks via her Pottermore website, www.pottermore.com. The Potter stories had been conspicuously absent from ereading devices and ebookstores over the past two years as Rowling pondered and negotiated a digital way forward for the books – she had retained digital rights when signing contracts with her publishers and wanted to get the model just right.
I have no problem with her subsequent decision to sell direct to readers, ensuring that as the author, she will rake in most of the profits.
As a huge Potter fan, I can’t wait to experience the full Pottermore site once it launches in the next couple of weeks. Digital Quidditch, anyone? I’ll also be buying the entire series as ePubs and reading them all over again, and can’t wait till my toddler is old enough to read them himself.
On a positive note, Rowling has signed partnership agreements with key publishers of the print editions, like Scholastic and Bloomsbury, to provide them with an undisclosed share of ebook sales via Pottermore, which seems only fair, given the vast resources they have devoted over the years to editing the books and marketing the Potter brand as well as Rowling herself.
My problem is with the great author’s decision to allow only Sony, Amazon and Barnes & Noble to sign affiliate deals for the ebooks. This means the three retail giants (intriguingly, neither Apple nor Google has got a look in) can direct their readers via website links to Pottermore in exchange for a cut.
Indie booksellers who have hosted Potter events with schools and libraries as each of title hit the shelves, who have made their staff dress up as Ron, Hermione, Harry and Dumbledore and open the store early, or stay back late, and held competitions for the best Potter costume among their junior customers, have been shut out all together. They’ve filled window displays with Potterabilia, and held tie-in events with the film adaptation, but when it comes to digital, it was all for nought.
Rowling must provide indies with the same opportunities to promote her titles to their customers as Sony, Barnes & Noble and Amazon. She owes it to them, as a mark of gratitude for the years they have spent selling Harry Potter to bookshop lovers, helping to make her the success she is today.
Indies here in Australia and all over the world are making the transition to digital. Dozens of stores here have opened ebookstores during the past 18 months. Rowling shutting them out will impact on their brands in this fledgling market, as well as on their bottom lines, indeed their futures.
Come on, JK, give your greatest supporters the respect and the opportunities they deserve. Open your affiliate program to the indies today – and at the very least before Pottermore’s big launch.