Simon Garfield’s 2010 Profile Books title Just My Type: A book about fonts (which, incidentally, I downloaded from the iTunes store as an app for my iPad) opens with an introduction quoting Steve Jobs.
Which is appropriate, really, because Jobs is the father of digital type.
The quote is taken from Jobs’s 2005 Stanford speech, which you can watch on YouTube in full. I recommend it. It was the first thing I did after learning of Jobs’s death last week. In it he speaks candidly about confronting death after his initial cancer diagnosis, of his adoption, of dropping out of college, his sacking from his beloved Apple, falling in love with his wife (and while we ponder the great innovator’s legacy, spare a thought for her and his three children), and his passion for fonts.
“Reed College at that time offered perhaps the best calligraphy instruction in the country,” Jobs told the Stanford graduates. “Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. ”
What an achievement. If that was all Jobs had achieved, aside from being a father and a husband, in his lifetime, it’d be enough to give him guru status.
The impact those fonts had on the publishing industry was profound. Desktop publishing led to professional looking uni newspapers (we used a program called Ready Set Go for the Mac at Woroni, the ANU paper, in 1990) and zines, streamlined production processes for books, magazines and newspapers (many of which have been produced using Quark Xpress, Illustrator and more recently InDesign, among other programs for the Mac). Later, the rise of the internet and html allowed us to publish websites and blogs featuring all manner of fonts. Today, publishers produce ebooks in ePub format, and ereading software and devices allow the consumer to choose their own font style and size.
My first computer was an Apple IIc. We’d had a groovy electronic typewriter before that that allowed you to edit a sentence or two back. For a passionate 12-year-old reader and writer, the introduction to word processing that personal computing brought with it was life changing. I was equally beguiled by the file and program structure of Apple’s first portable computer (we used to take it down to the beach with us – well, the beach house, at least), and spent the first few weeks reading all the manuals from cover to cover. I remember struggling to tear the hole-filled borders off the dot matrix printer paper without ripping final pages of essays and creative writing assignments for school. I remember floppy disks. And I remember playing Lode Runner and Lemonade Stand with my younger brother and sister on rainy days on the NSW South Coast.
Some family friends bought a Macintosh a few months later and invited me over to have a look at it (as you do). Their 13-year-old son showed me how it worked. I confess I had a crush on him (as well as the Mac) for years afterwards. Unlike my Apple love, that flirtation finally resolved itself on the other side of the world sometime early this century.
At uni, I used one of the early PowerBooks (pictured in my somewhat alarmingly floral first group house bedroom). I remember feeling as though I were a pianist, creating beautiful music, as I tapped out Linguistics essays and on it. It was on one of these grey gadgets that I first experienced email and the web, in greyscale, but mind-blowing nonetheless. The PowerBook’s trackball was replaced in later models (one of which found its way onto my desk) with a trackpad.
The mid-90s belonged to Microsoft and particularly Windows. It might’ve been that in my first job as a tech journalist, I was busy reviewing laptops (and mobile phones – back when Nokia was king) from all the major computer brands (Olivetti had a gorgeous terracotta notebook, I remember, and the IBM ThinkPad was my favourite), and so had no need to be faithful to one brand.
To be completely honest, I didn’t really like the brash design of the iBook (I wish that name had been saved up for the iPad) and first iMacs.
It wasn’t until the MacBook arrived that I rejoined the fold. Sleek, white and slimline, it brought me back to Mac. Were I have stayed since, adding essential gadgets to the mix as Jobs and his magicians created them.
The iPod was clever, but from the minute I heard that Apple was working on a mobile phone, I knew that true handheld computing was finally on the way.
It was on my iPhone that I became a social media junkie, first read an ebook, finally learnt to budget via the Spend app, kept my to do lists in order via Things, replaced my audio recorder for interviews (with the SpeakEasy app), embraced cloud computing (with My Writing Spot and Dropbox), really began to use email on the go, gave up using our old stereo system (TuneIn Radio rocks), ditched my Filofax for Contacts and Calendar, gave up the Gregory’s for Maps and moved from restaurant guidebooks to Urbanspoon. With the 4 I’ve given up using a separate camera as well.
Don’t get me started on the iPad. If any one inanimate and inedible object has changed my life more, I can’t think of what it is offhand. Books, magazines, newspapers, television, film, writing, PDF annotation, Skype, photo viewing and video editing … and that’s just for starters.
What a legacy for individuals who have used his creations. What an inspiration for creative types everywhere. Thanks Steve, we’ll miss you.
This post was written on my iPad and MacBook and posted on my iMac.