Scarecrow and the book trailer

The new Matthew Reilly novel Scarecrow and the Army of Thieves gets released today! Have you seen the book trailer, yet? It’s a pulse-pounding, exciting little vid, created by Paul Murphy from BookTease. Paul has created lots of book trailers, including one for Five Greatest Warriors (watch the trailer), also by Matthew Reilly, and the rather chilling and intense trailer for Mo Hayder’s Gone (watch the trailer).

Today, Paul is paying a visit to Literary Clutter to tell us a little about the new trailer and how he went about creating it. But first, let’s watch the trailer…

And now, take it away Paul…

Finding the hook
By Paul Murphy

With every book trailer I make, the first thing I try to figure out is the hook. What is it about this novel that will grab people? It could be a plot point, a character, an image on the cover – anything. In my experience, the best hooks always come from a gut reaction. It’s the one thing about a book that makes me think, “I want to know more about that…”

With Scarecrow And The Army of Thieves, it was the title that grabbed me. The idea of an army of thieves really captured my imagination. This is the fifth Scarecrow novel, so everyone already knows who the hero is. What I wanted to do with the trailer was set up this new threat – show them growing in numbers and becoming more powerful, while also dropping a few subtle clues about the actual plot. What better way to hail the return of a hero than by introducing his next enemy?

Once I had my hook, I knew that the music needed to be the battle theme of the Army of Thieves. I’m really particular when it comes to selecting music for a project – I think it’s one of the most important decisions because it can communicate story and genre on a level that words and pictures can’t. I chose a military march that was dark and relentless, but also anarchic and off-kilter.

For the visual style, I wanted something that almost had the look and feel of a computer game. I’m not much of a gamer myself, but my brother is, and he helped me research the visual style of a lot of games in the thriller/action genre to find the style I was after. I was blown away by some of the game trailers out there – some of them are works of art on their own, and became a real source of inspiration for this trailer.

I’m really proud of how the Army of Thieves trailer turned out, but I also think it’s a good example of the unique role book trailers can play in book marketing. Matt’s books are aimed at an audience who are traditionally reluctant readers, so it doesn’t make sense to market to them in the usual places, e.g. bookstores. And with the closing of some major bookstores in Australia, it’s no surprise that more and more publishers are looking to the web and social media as a new way to communicate with readers.

George’s bit at the end

To find out more about Paul and the other trailers he’s made, check out the BookTease website.

And if you’d like to know a little more about Scarecrow and the Army of Thieves here’s a vid of Matthew Reilly talking about it.

Catch ya later,  George

PS. Follow me on Twitter.



Published by

George Ivanoff

LITERARY CLUTTER: Bookish bloggings from the cluttered mind and bookshelf of Melbourne author, George Ivanoff. George is the author of the YOU CHOOSE books, the OTHER WORLDS series, the RFDS Adventures and the GAMERS trilogy.

4 thoughts on “Scarecrow and the book trailer”

  1. Reilly writes what I believe is good “Hollywood” fiction – the sort of novels that movie producers love to buy. I read “Ice Station” not knowing much beyond he’s an Aussie author, but became quite disappointed at how Hollywood action film it became. Dues ex machina out the ears.

    But I guess it works for him, as he’s a successful author now.

    Different tastes for different people.

  2. You know, Jeremy, I’ve heard a lot of people say similar things. I’ve never read any of his books. I keep meaning to, just to see if what people are saying is true. I’ll get around to one of them eventually. 🙂

  3. Read “Ice Station”. I think I may even be able to find it on my shelf, to save you having to buy it.

    It disturbs me that this man has a successful writing career, while many more talented writers – who can, you know, write decent plots – work day jobs.

    I only ever bought one Matt Reilly book. I’ve glanced through the others enough to know it hasn’t changed much. Calling it “airport reading” is even a bit strong.

    But… he’s published, and making money, so obviously there is a market for what he writes. And in the end, that’s what matters. He’s the Michael Bay of Australian literature.

  4. A Matthew Reilly book makes a good beach book. I agree with Jeremy’s description of being Hollywood fiction. I remember a scene from a James Bond film once where James Bond jumped out of an aircraft without a parachute and fell/glided and then cut to landing on another plane with an open door and getting in. In a Matthew Reilly book the scene would have no cut, James Bond would fight off three or four protagonists on the way between the two aircraft and there would be a fair bit of blood involved.

    My biggest mistake was reading a bunch of them in a row, I just couldn’t keep up the suspension of disbelief across multiple books. My recommendation is keep them as beach style books and no more than one a month or you will overload.

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