The new Matthew Reilly novel Scarecrow and the Army of Thieves gets released today! Have you seen the book trailer, yet? It’s a pulse-pounding, exciting little vid, created by Paul Murphy from BookTease. Paul has created lots of book trailers, including one for Five Greatest Warriors (watch the trailer), also by Matthew Reilly, and the rather chilling and intense trailer for Mo Hayder’s Gone (watch the trailer).
Today, Paul is paying a visit to Literary Clutter to tell us a little about the new trailer and how he went about creating it. But first, let’s watch the trailer…
And now, take it away Paul…
Finding the hook
By Paul Murphy
With every book trailer I make, the first thing I try to figure out is the hook. What is it about this novel that will grab people? It could be a plot point, a character, an image on the cover – anything. In my experience, the best hooks always come from a gut reaction. It’s the one thing about a book that makes me think, “I want to know more about that…”
With Scarecrow And The Army of Thieves, it was the title that grabbed me. The idea of an army of thieves really captured my imagination. This is the fifth Scarecrow novel, so everyone already knows who the hero is. What I wanted to do with the trailer was set up this new threat – show them growing in numbers and becoming more powerful, while also dropping a few subtle clues about the actual plot. What better way to hail the return of a hero than by introducing his next enemy?
Once I had my hook, I knew that the music needed to be the battle theme of the Army of Thieves. I’m really particular when it comes to selecting music for a project – I think it’s one of the most important decisions because it can communicate story and genre on a level that words and pictures can’t. I chose a military march that was dark and relentless, but also anarchic and off-kilter.
For the visual style, I wanted something that almost had the look and feel of a computer game. I’m not much of a gamer myself, but my brother is, and he helped me research the visual style of a lot of games in the thriller/action genre to find the style I was after. I was blown away by some of the game trailers out there – some of them are works of art on their own, and became a real source of inspiration for this trailer.
I’m really proud of how the Army of Thieves trailer turned out, but I also think it’s a good example of the unique role book trailers can play in book marketing. Matt’s books are aimed at an audience who are traditionally reluctant readers, so it doesn’t make sense to market to them in the usual places, e.g. bookstores. And with the closing of some major bookstores in Australia, it’s no surprise that more and more publishers are looking to the web and social media as a new way to communicate with readers.
George’s bit at the end
To find out more about Paul and the other trailers he’s made, check out the BookTease website.
And if you’d like to know a little more about Scarecrow and the Army of Thieves here’s a vid of Matthew Reilly talking about it.
Catch ya later, George
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