New digital-only imprint to bring MORE romance fiction to the masses

Seems like everybody is getting on the romance bandwagon in the wake of Fifty Shades – and digital publishing seems to be preferred avenue for getting the content out there to the millions of women (and men?) who read these books by the truckload.

Penguin have just announced Australia’s first romance digital imprint:

Penguin Australia is thrilled to announce the launch of Destiny Romance, the first Australian direct-to-digital romance imprint.

This new and exciting publishing endeavour will have a strong emphasis on discovering new Australian voices across the romance genres of contemporary, historical, suspense, paranormal, fantasy, sci-fi and erotica.

Destiny Romance will be publishing romance eBooks of all kinds, from novellas to full-length stories. Now readers will be able to enjoy their romance eBooks anywhere – at the coffee shop, on the train ride home from work, during the lunch hour or at home.

Destiny Romance will launch with four great titles and readers will then be delighted with two new eBook romances released every month.

The launch will coincide with the Romance Writers Association Conference, held this year on the Gold Coast from August 16-19, and will be celebrated with a party attended by romance authors and convention guests from Australia and overseas.

The Penguin team behind Destiny Romance, Sarah Fairhall and Carol George, said they were proud to be delivering stories in a genre they both love, in a format that reflects changing tastes and times.

“The appetite for romance has never been stronger,” they said in a jointly worded statement. “And women have never been busier. In a whirlwind life juggling work and family demands, an entertaining, well-written romance available at the press of a button, is the perfect treat.”

The new and innovative Destiny Romance website ( will be dedicated to sales of exciting romance titles, romance gossip, author chats, writing tips – and fun.

Looks like we can look forward to more Fifty Shades-style literature in the near future…my wife (who read the Fifty Shades series in a weekend) will be happy.


Published by

Clayton Wehner

Clayton is the founder and managing director of Boomerang Books. In a past life, Clayton worked for 12 years as an intelligence officer in the Australian Army and the Department of Foreign Affairs and Trade. He is a graduate of the Australian Defence Force Academy and the Royal Military College Duntroon and holds a BA (Hons) in Political Science and a Master of Management Studies (Human Resource Management) from the UNSW. He is also a trained Indonesian linguist and served with the United Nations in East Timor as an interpreter/translator.