Australian-based IT and consumer electronics accessories company LASER Corporation has launched a new ebook reader, priced at $149.95. The company said ebook files and content on the EB101 ereader ‘can be shared with friends, rather than having to continuously download from the web’ because its Digital Rights Management (DRM) functionality ensured ‘access to supported content for playback’. I confess that I don’t really know what that means. Spokesperson Christine Kardashian (no relation) told the Weekly Book Newsletter that, ‘Non copy-protected ebook files … can be shared between users – just like you would with music files.’
There is no DRM format that I know of (other than the heavily gimped Nook) that supports the sharing of copyrighted books … so I’m not quite sure what the former statement might mean, but I’d jump at the chance to take a look on behalf of readers. The EB101 is LASER’s first ebook reader and supports a range of formats including ePub and PDF. ‘With MP4 capabilities, the lightweight, portable EB101 is fitted with a 5-inch Thin Film Transistor (TFT) screen and unlike many other [ebook readers] on the market, allows users to store and view photos, watch video and movies in full colour, as well as listening to music – even while reading,’ said the company in a statement.
LASER managing director Chris Lau said the ereader, which weighs ‘no more than 300gms in total’, was ‘like having a large MP4 player – you can comfortably read books, watch video in full colour and listen to music, along with sharing content with friends’.
This new reader is one of many products capitalising on the ebook/tablet market that has been opened up with Amazon’s Kindle and Apple’s iPad. My suspicion is that the EB101 isn’t on the same level as either of these products, but I also doubt they’re attempting to compete with these two massive companies directly. The biggest selling point is the price – which is low, even for a product without e-ink. The specifications include a 6-hour battery life, an SD card reader and a 5-inch screen. Six hours battery life is negligible, especially in comparison to e-ink devices like the Kindle – but then again, the Kindle can’t play movies. The iPad has a 10-hour battery life, and can play movies, but it costs closer to $700.
Without having actually seen this new product, I’d say it’s biggest potential drawback is its patchy support of ‘DRM’. From the marketing bumf I surmise that it supports Adobe’s DRM scheme, a format sold through a number of Australian publishers and e-tailers (including ebooks.com and Dymocks). However, it’s not going to be compatible with the massive Kindle library. Nonetheless, I congratulate the manufacturer on taking a punt and getting an Australian product out into what is shaping up to be a bit of a crowded market.