Last time around I introduced you to a few of my favourite book trailers. I’ve got some more for you to look at this time. Plus, I also pose the question: Are book trailers worth the effort?
But first, let’s take a look at the awesome trailer for Scott Westerfeld’s Leviathan:
It’s a complex, beautifully animated trailer. But simple animation can also work. Take, for example, the trailer for Wardragon by Paul Collins. It’s not in the same league as the Leviathan trailer, but… Some simple animation, a bit of text and some stirring music combine to make an effective trailer.
This trailer has been online for about nine months, but it’s only had about 180 viewings. This begs the questions: is the time and effort (and possibly money) that is invested in making a trailer, really worth it, if only a couple of hundred people will watch it? This is the question I put to Paul Collins, who is the publisher at Ford Street Publishing as well as an author. Here’s his response:
“I think this latest publishing phenomenon is too young to predict how useful it is. Providing publishers/authors/illustrators can get their trailers done reasonably cheaply, or they can produce them themselves, I see trailers as yet another cheap means of promotion, much like blogging/reviews, etc. Truly inspirational trailers must cost thousands, but the viral impact is tremendous. So if a book trailer can fire up the viewers to send it on, then it can’t fail to promote the book. But looking on Ford Street’s YouTube channel, I see our most viewed trailer, My Private Pectus, has only had 536 views, and the second most viewed trailer sits at 436. How many of the viewers bought the book/s? Hard to quantify!”
Check out the trailers at the Ford Street YouTube Channel.
While the Ford Street trailers are counting their viewings in the hundreds, Leviathan is clocking up multiple thousands, as is the trailer for Sense and Sensibility and Sea Monsters (see previous post). It seems to be a case of big name authors and large publishing houses (who have more money to spend on producing trailers and promoting them) are getting the huge audiences (and huge sales), while lesser known authors and smaller publishers are struggling to get their trailers seen by more than a few hundred people.
Last year I had a book trailer created for my teen novel, Gamers’ Quest. It’s a computer animated video, put together by H Gibbens of Finger to the Bone. It’s had a little over 450 viewings. It’s not possible to know how many of these viewings have resulted in a sale. But for me it is more than just a video to be uploaded to YouTube. I use it during school talks and I also have it playing on a screen beside me when I do book signings. It has proved to be a great way to grab an audience’s attention and so has been an invaluable marketing tool for me.
I think that books trailers are now evolving beyond their initial intention. Just like the music video has become so much more than just a way to advertise a new single, the book trailer is also evolving beyond a simple marketing tool. It is becoming an art-form of it’s own. Just take a look at what the New Zealand Book Council have put together for Maurice Gee’s Going West:
Art? Or mere advertising? What do you think? And what are some of your favourite book trailers? Post a link in the comments section.
And tune in next time for even more amazing trailers.
Catch ya later, George