Australian consumers can now purchase the latest bestselling electronic books from a new local eBook download website – Booku – at www.booku.com.
The company behind popular Australian online bookstore Boomerang Books have launched the new website today in Adelaide. The new site has more than 134,000 eBook titles available for instant download, including a growing selection of Australian content.
EBooks downloaded from Booku can be read on multiple devices, explains co-owner and General Manager Clayton Wehner.
“Booku offers industry-standard Adobe ePub and PDF files which can be read on a PC or Macintosh; a purpose-built eBook reader, such as the Sony Reader or Kobo; or on mobile devices, such as the iPhone, iPad and Android phones and tablets”.
“We’ve provided simple step-by-step guides on the website to get customers up and running quickly with their preferred device – it is really simple to get started and consumers will be pleasantly surprised with the convenient reading experience that eBooks offer”.
The Australian market has been slow to embrace the eBook phenomenon, but the eBook industry in the US and UK is maturing quickly. “Several weeks back, Amazon revealed that 115 Kindle eBooks were sold for every 100 paperbacks sold in the month of January. The New York Times now has a dedicated eBook Bestseller List. Forrester Research says that the eBook market in the US will triple to $3bn by 2015. There is a clear shift occurring and this will inevitably flow through to Australia”.
Despite clear growth of eBooks in overseas markets, many readers in Australia remain unconvinced about the new technology, although Clayton says that attitudes are changing.
“Many people argue that the tactile feel of a paper book cannot be replicated, but the latest reading devices have a great feel about them, their displays are soft on the eye, and page turns are smooth. On top of that, a reading device slips inside your pocket and can store thousands of titles at one time”.
“I think many people are quick to dismiss eBooks without giving them a go – I am certain that this attitude will change in the coming years, particularly as we have generations of book consumers coming through that are conditioned to using mobile devices. I’d encourage anybody who is sceptical about eBooks to try them out – you won’t be disappointed”.
The range of books on Booku is expected to grow significantly as the popularity of eBooks increases both locally and globally. Whilst most existing eBook content providers are focused on the US and European markets, Booku intends to maintain an Australian flavour.
“In keeping with our Australian focus with Boomerang Books, we’re hoping to increase the amount of Australian content on Booku. Certainly, we’re keen to enter into dialogue with Australian publishers to assist them to come on board. We’re already selling content from the likes of Allen & Unwin, Pan Macmillan and HarperCollins”.