Launching a book

YouChoose_cover01A book launch is a common way of celebrating the publication of a new book. As well as being an excuse for the author’s friends and relatives to get together for a bit of congratulating, it can also be a good way to kick start the book’s promotions. Sometimes they are organised by publishers, sometimes by the author and sometimes by third parties. Oh yeah… and they’re usually a heap of fun!

It’s traditional, at a launch, to have a guest do the launch speech — another author, a celebrity relevant to the book, maybe even a politician. There’s often food and drink. And there’s always book selling and signing.

I’ve been to lots of book launches over the years — as author, guest launcher and spectator — and they’ve always been fun. Over the course of this and two other posts, I’m going to focus on a few particular launches. At two of those launches I was the guest speaker, and in the subsequent posts I’ll write up my launch speeches for those books — Michael Pryor’s Machine Wars and LynC’s Nil by Mouth. But in this post it’s my own launches that I’m going to write about.

April 2014 saw the publication of the first two books in my You Choose series — The Treasure of Dead Man’s Cove and Mayhem at Magic School (there are more of them, now). Two launches were held to herald the arrival of these books. The first was organised by a bookstore. This is the one that my friends and family came along to. The second I organised myself to coincide with my author visit to Yarra Road Primary School. Since I was going to be at the school doing a series of writing workshops, the school offered to host a You Choose launch at their assembly. A launch in front of a massive audience — an entire school full of kids and teachers. Very cool!

At both events, fellow author Michael Pryor delivered the launch speech.

So, what actually happens at a launch? What does the guest speaker say? What does the author do? Well, I can show you. I have a vid of the launch at Yarra Road Primary School…

And, just in case you haven’t had enough, here are the launch vids for two of my three Gamers books. Carole Wilkinson launched Gamers’ Quest in 2009, but I neglected to video the event. 🙁 I made sure I was better prepared for the subsequent launches.

Michael Pryor (hmm… him again) launched Gamers’ Challenge in 2011…

And Meredith Costain launched Gamers’ Rebellion 2013…

Okay, so you’ve been overloaded with videos of my book launches. You can relax now… the next two launch-related blog posts will be about other people’s books. 🙂

Tune next time to read about the launch of Michael Pryor’s Machine Wars.

Catch ya later,  George

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George Ivanoff

LITERARY CLUTTER: Bookish bloggings from the cluttered mind and bookshelf of Melbourne author, George Ivanoff. George is the author of the YOU CHOOSE books, the GAMERS trilogy of teen novels, and the YA short story collection LIFE, DEATH AND DETENTION.

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