Hello Hipster Ipsum

Hipster_IpsumIt’s with enormous wish-I’d-thought-of-this envy and even greater gratitude that I blog about this next website. It’s also with genuine stomach pain that well may be from a laughing-induced hernia. But first: some background to the website’s inspiration.

We’re all familiar with Lorem Ipsum dummy text. That is, the suitably generic, repetitive, and non-distracting text we dump in to give a sense of what a layout will look like before we’ve got the finalised content to fill it.

The standard passage, which our eyes are meant to and do skim over, is reportedly drawn from sections 1.10.32 and 1.10.33 of Cicero’s de Finibus Bonorum et Malorum (The Extremes of Good and Evil). It reads as follows:

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

I think the translation for this (or some other passage from Cicero’s book, at least) is:

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

The passage-as-placeholder notion has been around since the 1500s, the Lorem Ipsum generator website Lipsum tells us. That’s a feat in and of itself, especially that it’s still being used in this fast-moving, fleeting interest-dominated, and arguably more superficial digital age. I think, though, that the modern era version of this dummy text has just been born (yup, the background text meets history lesson is over; it’s time for the big website reveal).

WordPress and general and generous interwebs guru Jason Cosper has created a hipster-themed version of the Lorem Ipsum text. You read correctly. It’s known as Hipster Ipsum (and I highly, highly recommend you roadtest it for yourself). Is there anything more genius and hilarious?!

‘Do you need some dummy text? *sigh* Of course you do’ reads the site’s intro text. ‘I bet you still use Helvetica too …’ From there you (the user) nominate the number of paragraphs of text you need and whether you want it ‘hipster, neat’ or ‘hipster w/ a shot of Latin’ (I posted a wee screengrab). Either way, stereotype-skewering text and it’s on-the-money marvelling ensues.

I could list the millions of reasons why I love this concept and love its execution better, but it’s funnier just to post some sample Hipster Ipsum below (I went for ‘hipster, neat’):

Mustache thundercats swag, cardigan selfies try-hard blue bottle farm-to-table viral ugh mcsweeney’s 8-bit carless next level mixtape. Tousled brooklyn mumblecore cosby sweater narwhal skateboard. Cosby sweater high life odd future, tattooed seitan freegan vegan mumblecore keytar pop-up vice hashtag. Banh mi put a bird on it tofu, sustainable irony small batch 90’s american apparel actually +1 mixtape tonx fanny pack. Bicycle rights bespoke yr, ethical try-hard literally tofu vice post-ironic. Craft beer blog PBR mlkshk, aesthetic echo park wayfarers hella wolf viral fixie umami quinoa literally chillwave. Scenester beard food truck fingerstache pour-over.

Fanny pack VHS gluten-free sriracha kale chips. Thundercats helvetica cliche four loko raw denim pickled lo-fi vice readymade truffaut, bushwick leggings. Typewriter keffiyeh forage letterpress, blue bottle portland gastropub sriracha. Raw denim american apparel put a bird on it fashion axe marfa. Bushwick stumptown occupy, gentrify cosby sweater quinoa carles marfa banh mi +1 keytar pinterest church-key selfies. Plaid brunch hashtag iphone VHS, try-hard art party tofu keytar twee ethical hoodie cardigan occupy odd future. Sustainable squid dreamcatcher banksy yr 8-bit.

Plaid blue bottle aesthetic vegan VHS. Fashion axe cray post-ironic cred yr, bushwick blog shoreditch sriracha. Gentrify you probably haven’t heard of them odd future, mustache semiotics cosby sweater selfies iphone carles wolf kogi neutra scenester. Pitchfork beard salvia, flannel dreamcatcher freegan tattooed Austin jean shorts thundercats messenger bag direct trade. Pork belly before they sold out put a bird on it, truffaut blog vinyl locavore cosby sweater jean shorts. Vegan master cleanse leggings, fingerstache aesthetic dreamcatcher try-hard iphone mcsweeney’s. Biodiesel american apparel gastropub jean shorts, banh mi fixie craft beer thundercats lomo cosby sweater blog twee sriracha umami.

You probably haven’t heard of them readymade terry richardson, before they sold out plaid lomo marfa. Hoodie godard etsy, kogi truffaut sustainable american apparel fap. Banjo street art fanny pack, 8-bit brooklyn DIY food truck flannel neutra ennui. Shoreditch selvage blog, PBR hoodie fashion axe iphone messenger bag literally cosby sweater meggings mixtape sartorial umami put a bird on it. YOLO beard american apparel narwhal, tattooed tumblr ethical williamsburg hashtag odd future wes anderson deep v chillwave bicycle rights. Try-hard next level PBR fingerstache. Ennui organic intelligentsia, tonx photo booth single-origin coffee hoodie banjo letterpress sriracha umami quinoa bushwick.

I could post this stuff from here to eternity. And yes, I’m fully aware that the hipster theme means that text that’s not meant to be read is indeed read. Whatever, it’s, like, totes gold. Beer me.

(Huge kudos and thanks to Justine Gannon for introducing me to this.)

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Fiona Crawford

Fiona Crawford is a freelance writer, editor, blogger, proofreader, and voracious reader. She regularly appears as a book reviewer in Australian BOOKSELLER+PUBLISHER magazine. Fiona is also (unfairly) known as the Book Burglar due to her penchant for buying family members—then permanently borrowing—books she wants to read herself.

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