Boomerang Books has become Australia’s first online bookstore to become a Google Trusted Store. To gain accreditation Boomerang Books passed a 30-day qualification period in which online suppliers must maintain a high level of customer service, reliable delivery time-frames and high customer ratings.
The Google Trusted Stores program was launched in Australia earlier this year and provides assurance to customers that they will receive reliable shipping and excellent customer service. The program also provides customers with free purchase protection of up to $1,000 from Google.
Google Trusted Stores are designated by the Trusted Stores badge which appears in Google search results and on the store’s website. Visitors to the Boomerang Books will see the badge at the bottom right of their browser screen.
Other Australian online stores that have achieved Google Trusted Store status are DealsDirect, SurfStitch, StyleTread, The Iconic and Kogan.com.au.