Okay, so yes, I was attracted to this trailer for Mo Hayder’s new release, Gone, because the publisher issued a strong warning about it. It’s very powerful, and perhaps the greatest example of a book trailer I’ve ever seen. Those that have been reading the blog will know that I’m very skeptical when it comes to book trailers, they’re usually amateurish, self-indulgent, over-long, boring, made by the authors in ten minutes, and mostly just text flying across the screen with a dodgy soundtrack – all the benefits of the visual medium are usually ignored. This trailer is nothing like most booker trailers. Short, slick, well-written, well-performed, and a great cliffhanger, I dare you to watch this and not feel compelled to read the book.