Bog instead of Blog! If I could have a dollar for every time I’ve made that typo. One missing letter and you have a potential catastrophe (albeit a rather amusing one). Mostly it happens on Twitter. I’ll quickly post a link to a bog instead of a blog. I did it this morning.
WHAT’S IN A NAME? Guest post on Goldie Alexander’s bog about character names…
Thankfully I spotted my error and deleted the Tweet within seconds, replacing the offending typo.
Anyway… this got me thinking about blogs. These days, it seems like every author and his dog has one. And all these authors are also doing guest posts on other people’s blogs. I certainly seem to spend more time writing blog posts than fiction.
I write two regular blogs — this one and a DVD/Blu-ray reviews blog called Viewing Clutter. I also write an irregular blog on my homepage. In addition to this I write guest posts on other people’s blogs, mostly as a way of promoting my blogs and my books.
I write my blogs as a way of cementing my ‘author brand’. Although I must admit that I hate that term — ‘author brand’. It makes me sound like a packet of breakfast cereal or some such thing on a supermarket self. But in today’s publishing industry, it’s a reality. Authors need to get out there and create a brand and be recognisable, so that each time they bring out a new book, people will know about it… and hopefully buy it.
Branding aside (god, now I have an image of corralled authors being herded like cattle), I actually enjoy writing my blogs. I like inflicting my opinions on an unsuspecting blogosphere. And there’s no editor telling me what I can or can’t say… which is not necessarily a good thing, but it is liberating.
As for the guest posts… they are usually specifically focussed on promoting a particular book or series of books. So, as well as my post on Goldie’s site, other recent guest posts that I’ve written, have all been about my Gamers books and, in particular, the latest one, Gamers’ Challenge. Want a couple of examples? Of course you do…
I’ve written about book trailers for Ripping Ozzie Reads.
And, of course, I’ve hosted guest posts from other authors here on Literary Clutter. Recent visiting authors have included Ian Irvine, Sean McMullen, Simon Hayes and JE Fison.
Is all this blogging actually helping authors? You know, I have absolutely no idea. I know that people are reading my blogs (In fact, I’ve got stats apps that are telling me exactly how many people.). But I don’t know if my blogging has helped me to sell any more books. Do people who read my blogs also read my books? I’ve no way of knowing.
So, why do I keep doing it?
Well, for the time being I’m enjoying it. And so long as I’m enjoying it, I’ll keep doing it. If it ever gets to be a chore; if it ever stops being fun — that’s when I’ll stop. In the meantime, you’ll just have to put up with me. 😉
Catch ya later, George
Check out my DVD blog, Viewing Clutter.
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