My last three posts have been about book trailers. But there is more to video promotion than book trailers. Authors and publishers are also creating videos in which the authors talk about their books.
The most basic of these is a straight-to-camera chat, relying on the ability of the author to say something interesting in an engaging way. Unfortunately there are many authors out there who, while brilliant on paper, are really dull when talking straight down the camera lens. Most seem to be recorded on handycams and then badly edited… or not edited at all. But there are some that stand out. Here’s one that I’ve posted on this blog before (see Thirty seconds to Marrs), but it’s such a good example of what can be done with one of these videos that I’m posting it again.
In this video, Shirley Marr talks about her debut YA novel Fury. But it’s her off-hand comments about other things — from her eyelashes to kinky boots — that show her personality. This is combined with some good editing and excellent use of music to create a really engaging video. A video like this, which portrays an interesting author as well as an interesting book, does a lot more for promotion than a dry speech simply telling you what the book is about. No matter how great a book is, if the author is to engage with an audience through a video, then that author needs to come across as an interesting person.
An author can do more than just deliver a straight-to-camera chat about the plotline of his/her new book. There are lots of things that can be done to spice up an author vid. For example, in this one, Scott Westerfeld talks about going on an airship ride as part of his research for the YA novel Leviathan. He is talking straight to camera, but photos and video from his airship ride are interspersed. It results in an interesting video.
Of course, an author doesn’t even have to talk about her/his own books in order to promote them. Jack Heath, author of YA thriller The Lab and its sequels, has a YouTube Channel on which he posts semi-regular videos about all sorts of things. What they all have in common is that they begin with a quick shot of his books accompanied by a musical hook. Take a look at the post in which he compares Stephenie Meyers’ Twilight with another vampire novel, 13 Bullets by David Wellington.
Heath’s engaging, witty style is what promotes his books, even when he’s not talking about them directly. I’ve watched all his videos and as a result, The Lab has been added to my reading list. Just for good measure here’s another one of his vids, titled: “Too Much Information”, in which he discusses some of his medical issues.
What’s it got to do with his books? Seemingly nothing! But it’s entertaining. And it’s a way of creating an ‘author brand’ — an association between his books and him as an interesting, entertaining person.
Just as book trailers can vary considerably in terms of style and creativity, so too can the author video. Some authors are simply more charismatic than others. While clever production can certainly do a lot to help an author video be engaging, there are some authors out there that no amount of flashy editing can save.
Anyone out there got any fav author vids they’d like to share? Leave a link in the comments below.
And tune in next time for a chorus of God Save the Queen as Literary Clutter explores the world of Steampunk.
Catch ya later, George