The Numinous Place gets up
by Charlotte Harper - August 19th, 2012
Backers helped take the tally to the target goal with 12 hours to spare. Staufer emailed supporters immediately to let them know that The Numinous Place had become seventh highest funded publishing project in Kickstarter history (though let’s face it, it’s very early days for crowdfunding!).
Check out those that have been more successful on Kickstarter here.
Seth Godin’s The Icarus Deception is at the top of the list, having raised $287,342 thanks to 4242 backers before its July 17 deadline. In fact, the campaign raised $250,000 in its first week.
Godin is a New York entrepreneur, the author of 11 books and a public speaker.
Like Staufer’s, Godin’s project is experimental, but the business and marketing guru has focused on a print book. He says the upcoming work is “about the connection economy and the value created when we give up doing what we’re told (and avoiding what we fear) and start making art instead. The art of important work, of making a ruckus and of inventing the future.”
The book will be available to backers of the campaign, who paid a discounted price, early next year, and in bookstores after that.
Godin offered several tiers of reward depending on the pledge level, including packages featuring an anthology of all his writing and an illustrated alphabet book, V is for Vulnerable.
The cheapest, at $4, offered a preview of The Icarus Deception for four days only in ebook form. The most expensive, at $1150, was available to only five individuals. Godin offered to interview them and write a paragraph about something remarkable they’d done or built, and include it in all editions of The Icarus Deception.
Godin’s books are read by aspiring leaders and managers, entrepreneurs and marketers. He’s a hugely successful blogger too, but seems to be particularly obsessed with the book business – creating products for it, but also helping to drive its development.
“I love making and sharing books because of the power they give us to spread ideas and change minds,” Godin writes.
“Maybe this will help authors like me continue to make books by hand, and maybe this Kickstarter will outline a way other authors can rally a tribe, connect them, engage the early adopters and then reward them with an artifact they helped bring to life.”
Godin, who has previously experimented with digital-only books, says it’s easier than ever to spread a book, especially an ebook.
“The challenge is that it’s not on paper, it’s not easy to hand to someone else, and most of all, you lose the bookstore,” he says.
“This project on Kickstarter is my way to organize the tribe, to send a signal to risk-averse publishers and booksellers (who have limited shelf space and limited paper).
“We can let them know loud and clear that this is a book that’s going to get talked about. Kickstarter coordinates and it amplifies.”
No doubt Staufer would agree. Mainstream publishers had shown little interest in The Numinous Place prior to the Kickstarter campaign, during which he received coverage in The Huffington Post and The Guardian among other publications. He’s now off to the Frankfurt Book Fair to look for a partner publisher for the interactive print tie-in.