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Posts Tagged ‘Jack Lawrence’

VALUE ADDING TO PICTURE BOOKS

Wednesday, December 15th, 2010

I’ve noticed recently that there seems to be an increasing trend to attach giveaways and merchandise to picture books. Harvey the Boy who Couldn’t Fart (Walker Books) came with it’s very own fart machine and I have seen books sold with stuffed toys, jewellery and other paraphernalia. From a marketing point of view, this probably [...]