Project Flash Pub an innovative new digital publishing project
by Clayton Wehner - August 14th, 2012
HarperCollins staff take the future of publishing into their own hands with Project Flash Pub
In early 2012 HarperCollinsPublishers Publishing Director, Shona Martyn, and Head of Digital, Mark Higginson, gathered together a small but intrepid group of staff from various departments and issued a challenge: to go where no traditional, book-loving trade publisher had gone before — into the land of the digital unknown.
Staff were separated into teams, given a small budget and asked to produce an original digital publication or product to release into the market.Each team was asked to create, research, cost and produce their product. The winning team would be the one that generated the most revenue for the business.
After months of surreptitious meetings, brainstorms, setbacks and small victories — the Corrupted Classics team is the first of these Project Flash Pub groups to release a product into the market.
Shona Martyn said: ‘In the world of digital, we need our publishers, editors and other creative team members to think about creating book products in a totally original way. Rather than attending seminars, reading articles about the future of digital or simply transforming existing books into e-books, we thought it would be fun to get staff to become the authors and the creators themselves so they could truly explore the medium — and test the results by actually putting them on sale. I am thrilled by the outcome. This has been empowering, a learning experience, has strengthened inter-departmental bonding and, hey, now we are selling the first product!’
Three other Project Flash Pub projects are still in development.
About Corrupted Classics
Corrupted Classics is a collection of very short stories that will make you shudder in fear and wriggle with gruesome glee. See history’s best-loved book characters face a fate more cataclysmic than academic obscurity. These are the classics as you have never seen them before: alive and well in the realm of the undead.
Head of Digital Mark Higginson said: ‘As digital reading platforms continue to gain traction with consumers, so too does the opportunity for experimentation and connecting readers with the written word. Corrupted Classics is a wonderful example of how digital publishing is able to quickly respond to market demands and reinvent traditional narratives for the modern reader.’
The Corrupted Classics Facebook page (www.facebook.com/
Corrupted Classics is available now at all online bookstores.
View the trailer here:
Corrupted Classics from HarperCollins Australia on Vimeo.