News Round-up: The Go the F**k to Sleep Edition
by Joel Naoum - May 18th, 2011
Lots happening around the ebook traps this week and last. You’d have to be living in a ditch not to have at least heard someone mention Go the Fuck to Sleep, a humorous children’s book that has gone viral on the internet. What’s interesting about this particular development is that the full colour, full text PDF of the book has been circulating via email and is freely available on the internet, yet that has not stopped the book from going to number one on Amazon. Now seems to be the perfect time to re-link to this post and re-iterate the argument I made therein: if your book has been pirated 500,000 times, you are not in danger of never making any money from it.
Jeff Bezos, CEO of Amazon has basically come out and said that the company will be making a tablet this year, and rumours are flying that they’re not making one tablet but several (or at least two), with different screen sizes and processor speeds. Their product codenames are “Coyote” and “Hollywood”, proving that no matter how cool the news gets, codenames will always be cooler. And if that news didn’t convince you that Amazon is trying to take over the world, then check this out. If they don’t own your soul yet, they soon will.
More news on the Apple 30% vig stories. The app (and store) iFlow Reader has decided to close its doors due to Apple’s policy. In case you don’t remember me writing about this earlier, Apple has introduced a policy (or, more accurately, begun enforcing an old policy) whereby digital content apps, including all book reading apps, must go through Apple’s in-app purchasing system in order to on-sell their content. Apple’s in-app system skims 30% off the top of all sales, making it impossible for smaller businesses (like iFlow) to make the numbers work. Apple will begin enforcing this policy from June 1, so there’s likely to be a bit of news about this in the coming week.
Despite this, other rumours have emerged that there is a loophole to this rule – companies that would like to allow their content to be read on iOS devices but not purchased need only remove any link to their store. So, for example, those of you who have used the Kindle app on their iPhone or iPad will likely see a little “Kindle Store” icon in the top-right hand corner of the main screen. Using the new loophole, Amazon would only need to remove this link in order to make the app compliant. I guess you could argue this is a good thing, but you have to wonder who this is really hurting. Are Kindle shoppers really going to stop buying Kindle books because the link is no longer inside the app? No, probably not. But smaller indie publishers and retailers with extremely low margins and non-existent brand recognition will likely close down or labour in obscurity until they fail. This move by Apple is anti-competitive, anti-user and ultimately bad for everyone except Apple. If you’d like to complain, you can do so here.