Media tie-in books
by George Ivanoff - August 13th, 2013
Media tie-in books are those that are in some way associated with a film, television series or game. I’m interested in these types of books both as a reader and a writer. I recently read a book about tie-in writing — Tied In: The Business, History and Craft of Media Tie-in Writing. So tie-in writing is the subject of today’s post.
Official tie-in writing, licensed by the owners of the property, can be divided into three areas — novelisations, original fiction and non-fiction. Novelisations are straight adaptations of existing films or television episodes. Many major films will have these and so will some tv shows. Original fiction tie-ins are, as the name suggests, new stories about the characters and world of a television series, film or game. And non-fiction is… well… stuff written about a tv show, film or game. Of course, there’s also the unofficial tie-in writing. In terms of fiction, this means fan fic, published on the Internet or in fanzines at no profit. In terms of non-fiction, this means professional books and magazines of critique/reviews, as well as fan commentary.
My first encounter with tie-in writing, as a reader, was with the Doctor Who novelisations. Target Books published well over a hundred of these back in the 1970s and 80s. Next, there was the novelisation of E.T.: The Extra Terrestrial and the sequel novel E.T.: The Book of the Green Planet, both by William Kotzwinkle. Since then I’ve gone on to read lots of novelisations, original fiction and non-fiction based on things like Doctor Who, Star Wars, Star Trek and Battlestar Galactica.
As you can see from the above, my tie-in leanings are towards science fiction. But there’s tie-in fiction for all sorts of films and tv shows. The novelisations of the Dance Academy series have been particularly popular in recent times. And I’m sure I’ve seen Home and Away books in many a discount bin. 🙂
My experience as a reader has shown me there is a great deal of variation in quality. There are some pretty awful tie-in books out there… but there’s also some real gold. For many years there was a great deal of stigma attached to writing tie-in material. It was seem by many as the domain of hacks and writers incapable of getting original material published. Nothing could be further from the truth. Just take a look at the Doctor Who and Star Wars books of recent years. Names such as Michael Moorcock, Sean Williams and Stephen Baxter jump out. So don’t be too quick to judge a tie-in book!
I’m particularly excited that my friend Trudi Canavan, author of The Black Magician Trilogy and many other great books, is writing a Doctor Who novella for a series of BBC eBooks (see her blog post “Time Tripping with Doctor Who”). Her experience has been fun for me, as I’ve gotten to wade through my DVD collection, choosing appropriate episodes to lend her for research; and I’ve been a pseudo-consultant, answering some nerdy fanboy Doctor Who questions for her. Now, I can’t wait to read her story.
As a writer, tie-in material holds a great deal of fascination for me, particularly as I’m a bit of a pop culture junkie. So I’ve actively pursued it. I wrote for the Behind the News magazine and I wrote one of the tie-in books. I was also lucky enough to write a Doctor Who story for the anthology Short Trips: Defining Patterns. And I’ve done a few essays for some unlicensed books about Doctor Who. It’s something that I’ve enjoyed a great deal and would love to do more of. (See my blog posts: “I Love Doctor Who” and “Writing about Doctor Who“)
Which brings me back to Tied In: The Business, History and Craft of Media Tie-in Writing, edited by Lee Goldberg and published by The International Association of Media Tie-In Writers. Aside from a few typos, this book is a great read. To any writers out there who are keen on getting into the tie-in market, this book is an excellent resource. It gives you the facts of working in the industry and a run down of what you can expect from working in that area. To readers of tie-in material, this book is a wonderful history of and insight into the industry. Highly recommended!
Catch ya later, George
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